A series of rapidly demountable exhibition pavilions builds a gallery’s brand, while enticing visitors.
Two pavilions for Hedge Gallery, designed four years apart, take a counterintuitive approach to the passerby. Unlike standard exhibit booths—three-sided tableaux viewed in passing—they enwrap and partially conceal the works on display, inviting visitors to step in, to pause and contemplate. They offer a respite from the never-ending parade of the design show crowds.
The first of the two, designed for the 2010 SF 20 Modernism Fair, is reminiscent of a museum environment, the exhibited objects placed in dialogue with the dark, polished volumes of the architecture. In the second, for the 2014 Fog Design + Art Fair, the whitewashed planes recall a gallery setting, quietly deferring to the work of a single artist, Ron Arad.
Both are freestanding and simply constructed of structural grade plywood, designed to meet demanding timetables for installation and removal.
Photography: Patrick Argast
Interior Designer: Steven Volpe Design